PRESENCE (20%). The total number of webpages hosted in the main webdomain (including all the subdomains and directories) of the university as indexed by the largest commercial search engine (Google). It counts every webpage, including all the formats recognized individually by Google, both static and dynamic pages and other rich files. It is not possible to have a strong presence without the contribution of everybody in the organization as the top contenders are already able to publish millions of webpages. Having additional domains or alternative central ones for foreign languages or marketing purposes penalizes in this indicator and it is also very confusing for external users.
IMPACT (50%). The quality of the contents is evaluated through a “virtual referendum”, counting all the external inlinks that the University webdomain receives from third parties. Those links are recognizing the institutional prestige, the academic performance, the value of the information, and the usefulness of the services as introduced in the webpages according to the criteria of millions of web editors from all over the world. The link visibility data is collected from the two most important providers of this information: Majestic SEO and ahrefs. Both use their own crawlers, generating different databases that should be used jointly for filling gaps or correcting mistakes. The indicator is the product of number of backlinks and the number of domainsoriginating those backlinks, so it is not only important the link popularity but also the link diversity. The maximum of the normalized results is the impact indicator.
OPENNESS (15%). The global effort to set up institutional research repositories is explicitly recognized in this indicator that takes into account the number of rich files (pdf, doc, docx, ppt) published in dedicated websites according to the academic search engine Google Scholar. Only correctly formed file names are considered (for example, the Adobe Acrobat files should end with the suffix .pdf). The objective is to consider recent publications that now are those published during the period between 2007 and 2011, although is open to future modifications.
EXCELLENCE (15%). The academic papers published in high impact international journals are playing a very important role in the ranking of Universities. Using simply the total number of papers can be misleading, so we are restricting the indicator to only those excellent publications, i.e. the university scientific output being part of the 10% most cited papers in their respective scientific fields. Although this is a measure of high quality output of research institutions, the data provider Scimago groupsupplied non-zero values for more than 5200 universities (period 2003-2010). In future editions it is intended to match the counting periods between Scholar and Scimago sources.
Kontribusi seluruh civitas academica Universitas Brawijaya dapat turut meningkatkan peringkat webometrics UB di tahun 2013 ini. Kita dapat memberdayakan blog di: lecture.ub.ac.id, blog.ub.ac.id dan staff.ub.ac.id