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Journal of Macromarketing Online Table of Contents Alert

A new issue of Journal of Macromarketing is available online:December 2012; Vol. 32, No. 4 

The below Table of Contents is available online at:


Ad Hoc Reviewers— Journal of Macromarketing Volume 32, Number 4, December 2012Journal of Macromarketing 2012;32 345

In This IssueTerrence H. WitkowskiJournal of Macromarketing 2012;32 346-347

Are Consumers Acting Fairly Toward Companies?: An Examination of Pay-What-You-Want PricingHyunkyu Jang and Wujin ChuJournal of Macromarketing 2012;32 348-360

Russia’s “Pure Spirit”: Vodka Branding and Its PoliticsOlga KravetsJournal of Macromarketing 2012;32 361-376

Cross-National Heterogeneity in Retail Spending: A Longitudinal Analysis of Regulatory and Industry FactorsNir Kshetri and Ralf BebenrothJournal of Macromarketing 2012;32 377-392

Special Section on Sustainable Enterprise: A Macromarketing Approach

Envisioning and Developing Sustainable Enterprise: A Macromarketing ApproachMark PetersonJournal of Macromarketing 2012;32 393-396

Reflections on Sustainable EnterpriseA Macromarketing Approach for Macromarketing EducationAlexander E. ReppelJournal of Macromarketing 2012;32 397-403

Toward the Institutionalization of Macromarketing: Sustainable Enterprise, Sustainable Marketing, Sustainable Development, and the Sustainable SocietyShelby D. HuntJournal of Macromarketing 2012;32 404-411

Macromarketing Teaching Materials: A Forty-Year RetrospectiveStanley J. ShapiroJournal of Macromarketing 2012;32 412-416


Revisiting the Debate over the Bottom of the Pyramid MarketArpita AgnihotriJournal of Macromarketing 2012;32 417-423

The Marketing Future beyond the Limits of GrowthRichard J. VareyJournal of Macromarketing 2012;32 424-433

Book and Media Reviews

Book Review: The Great A&P and the Struggle for Small Business in AmericaRobert A. MittelstaedtJournal of Macromarketing 2012;32 434-435

Media Review: A Banksy Film. Exit through the Gift ShopChloe PreeceJournal of Macromarketing 2012;32 436-439

Abstracts from the 2012 Conference of the Macromarketing Society

Abstracts from the 2012 Conference of the Macromarketing SocietyMichaela HaaseJournal of Macromarketing 2012;32 440-460

Call for Papers

Special Issue on Sustainability as Megatrend: Journal of Macromarketing, 2014Pierre McDonagh and Andrea ProtheroJournal of Macromarketing 2012;32 461

Special Issue on China and Chinese Communities: Journal of Macromarketing, 2015Pia Polsa and Qinqin ZhengJournal of Macromarketing 2012;32 462

Macromarketing in the Age of Neoliberalism: What is to be done?Detlev Zwick and Sammy BonsuJournal of Macromarketing 2012;32 463-464

Varieties, Alternatives, and Deviations in Marketing History: 16th Biennial Conference on Historical Analysis and Research in Marketing (CHARM) Hosted by: May 30 – June 2, 2013Journal of Macromarketing 2012;32 465-466

Guide for Submission of Manuscripts

Guide for Submission of Manuscripts: Journal of MacromarketingJournal of Macromarketing 2012;32 467-469