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Journal of Macromarketing Online Table of Contents Alert

A new issue of Journal of Macromarketing is available online:December 2012; Vol. 32, No. 4 

The below Table of Contents is available online at: http://jmk.sagepub.com/content/vol32/issue4/?etoc


Articles


Ad Hoc Reviewers— Journal of Macromarketing Volume 32, Number 4, December 2012Journal of Macromarketing 2012;32 345
http://jmk.sagepub.com/cgi/reprint/32/4/345

In This IssueTerrence H. WitkowskiJournal of Macromarketing 2012;32 346-347
http://jmk.sagepub.com/cgi/reprint/32/4/346

Are Consumers Acting Fairly Toward Companies?: An Examination of Pay-What-You-Want PricingHyunkyu Jang and Wujin ChuJournal of Macromarketing 2012;32 348-360
http://jmk.sagepub.com/cgi/content/abstract/32/4/348

Russia’s “Pure Spirit”: Vodka Branding and Its PoliticsOlga KravetsJournal of Macromarketing 2012;32 361-376
http://jmk.sagepub.com/cgi/content/abstract/32/4/361

Cross-National Heterogeneity in Retail Spending: A Longitudinal Analysis of Regulatory and Industry FactorsNir Kshetri and Ralf BebenrothJournal of Macromarketing 2012;32 377-392
http://jmk.sagepub.com/cgi/content/abstract/32/4/377


Special Section on Sustainable Enterprise: A Macromarketing Approach


Envisioning and Developing Sustainable Enterprise: A Macromarketing ApproachMark PetersonJournal of Macromarketing 2012;32 393-396
http://jmk.sagepub.com/cgi/content/abstract/32/4/393

Reflections on Sustainable EnterpriseA Macromarketing Approach for Macromarketing EducationAlexander E. ReppelJournal of Macromarketing 2012;32 397-403
http://jmk.sagepub.com/cgi/content/abstract/32/4/397

Toward the Institutionalization of Macromarketing: Sustainable Enterprise, Sustainable Marketing, Sustainable Development, and the Sustainable SocietyShelby D. HuntJournal of Macromarketing 2012;32 404-411
http://jmk.sagepub.com/cgi/content/abstract/32/4/404

Macromarketing Teaching Materials: A Forty-Year RetrospectiveStanley J. ShapiroJournal of Macromarketing 2012;32 412-416
http://jmk.sagepub.com/cgi/content/abstract/32/4/412


Commentaries


Revisiting the Debate over the Bottom of the Pyramid MarketArpita AgnihotriJournal of Macromarketing 2012;32 417-423
http://jmk.sagepub.com/cgi/content/abstract/32/4/417

The Marketing Future beyond the Limits of GrowthRichard J. VareyJournal of Macromarketing 2012;32 424-433
http://jmk.sagepub.com/cgi/content/abstract/32/4/424


Book and Media Reviews


Book Review: The Great A&P and the Struggle for Small Business in AmericaRobert A. MittelstaedtJournal of Macromarketing 2012;32 434-435
http://jmk.sagepub.com/cgi/reprint/32/4/434

Media Review: A Banksy Film. Exit through the Gift ShopChloe PreeceJournal of Macromarketing 2012;32 436-439
http://jmk.sagepub.com/cgi/reprint/32/4/436


Abstracts from the 2012 Conference of the Macromarketing Society


Abstracts from the 2012 Conference of the Macromarketing SocietyMichaela HaaseJournal of Macromarketing 2012;32 440-460
http://jmk.sagepub.com/cgi/reprint/32/4/440


Call for Papers


Special Issue on Sustainability as Megatrend: Journal of Macromarketing, 2014Pierre McDonagh and Andrea ProtheroJournal of Macromarketing 2012;32 461
http://jmk.sagepub.com/cgi/reprint/32/4/461

Special Issue on China and Chinese Communities: Journal of Macromarketing, 2015Pia Polsa and Qinqin ZhengJournal of Macromarketing 2012;32 462
http://jmk.sagepub.com/cgi/reprint/32/4/462

Macromarketing in the Age of Neoliberalism: What is to be done?Detlev Zwick and Sammy BonsuJournal of Macromarketing 2012;32 463-464
http://jmk.sagepub.com/cgi/reprint/32/4/463

Varieties, Alternatives, and Deviations in Marketing History: 16th Biennial Conference on Historical Analysis and Research in Marketing (CHARM) Hosted by: May 30 – June 2, 2013Journal of Macromarketing 2012;32 465-466
http://jmk.sagepub.com/cgi/reprint/32/4/465


Guide for Submission of Manuscripts


Guide for Submission of Manuscripts: Journal of MacromarketingJournal of Macromarketing 2012;32 467-469
http://jmk.sagepub.com/cgi/reprint/32/4/467

Avatar of Nanang Suryadi

About Nanang Suryadi

Dosen Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Brawijaya, mengampu kelas: Manajemen Pemasaran,Perilaku Konsumen, Marketing Strategic Planning, Pemasaran Jasa, Marketing Communication, Perilaku Organisasi, dan E-Commerce.

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